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  SM City Baguio Shares the Love of Learning Through AI, Connecting Generations in the Digital Age Recognizing the growing role of Artificial Intelligence (AI) in everyday life and the importance of making digital learning accessible to all generations, SM Supermalls, through SM City Baguio, partnered with the Department of Information and Communications Technology – Cordillera Administrative Region (DICT-CAR) to conduct a learning session on Artificial Intelligence for senior citizens and children at SM City Baguio. The learning session brought together participants from different generations, providing them with an opportunity to discover how AI works, explore its practical applications, and better understand how emerging technologies can be used responsibly in their everyday lives. Participants were introduced to the basics of Artificial Intelligence through interactive discussions and demonstrations designed to make the technology easier to understand and more accessible. The s...

     SM Supermalls recognized for culture, consumer insights, and community marketing at the Marketing Excellence Awards 2026 Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place. This commitment was recognized at the Marketing Excellence Awards 2026, where SM Supermalls received two Gold Awards and one Silver Award, affirming its consumer-first approach to creating meaningful, maxed-out experiences for Filipino communities. One of the Gold Awards recognized SM Lanang’s Mindanao Art for Excellence in Cultural Storytelling. More than an art initiative, the campaign transformed the mall into a platform for Mindanao’s artists, showcasing local creativity while fostering a deeper appreciation for Mindanao’s rich artistic heritage. By bringing ar...

    SM Expands ‘Green Recycling Machine’ Network to Boost Nationwide Recycling What if your used plastic bottle could become part of something much bigger? Through the right machine it can! SM Cares, through the SM Green Movement, has partnered with recycling technology company Sparklo to deploy SM Green Recycling Machines to 30 SM Supermalls across the country. Through the nationwide deployment across SM’s network of most-loved malls, responsible waste disposal becomes easier, more engaging, and more rewarding for mallgoers. The reverse vending machines empower customers to deposit eligible plastic bottles in exchange for rewards. The partnership turns simple mall, customer visits into pathways to help support the SM Green Movement through responsible waste management and segregation to divert waste away from landfills and maximize resources through recycling. SM Green Recycling Machines are now available in key locations across Metro Manila, Batangas, Laguna, Cavite, Bulacan...

9 Exciting New Stores and Dining Spots to Visit at SM Supermalls If you’re always on the lookout for what’s new, you’re in the right place! And yes, we’re sure you saw the photo above…the most-awaited tumbler brand now officially made its way to the Philippines! 🫶🏼 From brands opening their very first stores to exciting new dining concepts and lifestyle favorites arriving at SM, brings plenty of fresh reasons to stop by. Here’s a look at the latest openings across Metro Manila. Garmin Experience the newly opened biggest Garmin store in Southeast Asia at Level 4, Mega B, SM Megamall . Explore Garmin’s full lineup of GPS smartwatches, fitness trackers, cycling computers, dive watches, and outdoor navigation devices—all in one immersive space designed for athletes, adventurers, and everyday movers alike. Benlai Find your next everyday essential at Benlai , now at Level 1, North Main Mall of SM Mall of Asia ! Making its Philippine debut , the brand brings functional lifestyle wear tha...

   One Bottle at a Time: SM and Sparklo Make Recycling Easier Across the Philippines     What if your used plastic bottle could become part of something much bigger? Through the right machine it can! SM Cares, through the SM Green Movement, has partnered with recycling technology company Sparklo to deploy SM Green Recycling Machines to 30 SM Supermalls across the country. Through the nationwide deployment across SM’s network of most-loved malls, responsible waste disposal becomes easier, more engaging, and more rewarding for mallgoers.  The reverse vending machines empower customers to deposit eligible plastic bottles in exchange for rewards. The partnership turns simple mall, customer visits into pathways to help support the SM Green Movement through responsible waste management and segregation to divert waste away from landfills and maximize resources through recycling. SM Green Recycling Machines are now available in key locations across Metro Manila, Batanga...

From Thousands to Two Stars: SM Little Stars 2026 Celebrates the Philippines’ Youngest Talents     Gratiela Thresse M. Urmeneta of SM City Manila and Amiah Kaea Yzobel Quimzon of SM City Butuan capture SM Little Stars 2026's highest honors The Grand Shining Star, Grand Dazzling Star, and runners-up pose with the SM Little Stars 2026 judges and organizers following the Grand Finals at the SM Mall of Asia Music Hall. From thousands of hopefuls across Luzon, Visayas, and Mindanao, thirty of the country’s brightest young dreamers took center stage at the SM Little Stars 2026 Grand Finals. Captivating the audience at the SM Mall of Asia Music Hall, the finalists showcased exceptional talent and charm in a nationwide celebration of Filipino youth. More than a talent search, the annual competition highlights SM Supermalls’ commitment to discovering and nurturing limitless potential from every corner of the Philippines as these children embrace the biggest stage of their young lives....