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Showing posts from September, 2025

SM Prime Launches Manual for a Waste-Free Future

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    SM Prime Launches Manual for a Waste-Free Future The SM Prime Holdings, Inc. (SM Prime) campaign for a  Waste-Free Future  and its  Recyclable, Disposable, Compostable, or RDC model  aims to make segregation simple, easy, and actionable.  In the recent  Sustainability Expo  ( SUSTEX 2025 ), SM Prime launched the  SM Waste Free Future Manual  – a playbook that encourages individuals and communities to learn about  RDC  and building better segregation habits .  Small steps, big impact  In the Philippines , the country generates up to 61,000 tons of waste daily and an annual 2.7 million tons of plastic waste. A figure that will rise with urbanization and poor waste disposal practices.  Inspired by the  SM Green Movement ’s strong call to action to make sustainability part of everyday life, SM Waste Free Future invites everyone to become part of the solution.  The three categories, RDC, make sorti...

VIYLine MSME Caravan Rolls Into SM City Masinag This September 17–23

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   VIYLine MSME Caravan Rolls Into SM City Masinag This September 17–23 The VIYLine MSME Caravan is bringing its vibrant showcase of local entrepreneurship and proudly Filipino products to the east as it lands at SM City Masinag this September 17–23. Organized by VIYLine Group of Companies together with SM Supermalls , the caravan has become a well-loved platform for micro, small, and medium enterprises (MSMEs) to shine in some of the country’s busiest malls. From beauty and wellness essentials to fashion finds , home must-haves , and foodie favorites , shoppers can look forward to discovering the creati vity, resilience, and grit of Filipino entrepreneurs. The caravan has already made waves in its earlier stops across Luzon—including SM City Dasmariñas , Bacoor , San Pablo , Santa Rosa , Calamba , Fairview , Cabanatuan , and Muntinlupa —drawing enthusiastic crowds eager to support local brands and meet influencer-entrepreneurs. “At SM, we are proud to partner with VIYLine...

“Discover What’s New: Lifestyle + Fashion Firsts in Metro Manila”

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    “Discover What’s New: Lifestyle + Fashion Firsts in Metro Manila” Excited to meet your new obsession? Perhaps even more hyped up to make your existing ones even more intense? Well, then free up your weekends from errands and get ready to fill-up your must-visit list with all these new crazes at SM Supermalls . This month of July, we truly got it all for you as we continue to bring you top-tier shopping experiences—thanks to all these new firsts and flagship stores in Metro Manila .  Iconic Designs That Speak To You Some works are simply designed to become a pop culture moment themselves, destined to redefine what we think about trends and the mainstream—and that’s what we call iconic! Be part of this moment and check out the newest store that has just opened at SM Supermalls. From the MCU to the Star Wars franchise , to Jujutsu Kaisen and Demon Slayer , or even something as niche as Beverly Hills, 90210 —whatever’s got you poppin’, we get it funkin’. Housing its...

Cebu’s Fresh Finds: Best New Eats to Discover

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   Cebu’s Fresh Finds: Best New Eats to Discover    This month, treat yourself to feel-good flavors and cozy new spots. Whether you're in the mood for a quick heartwarming bite or a slow, satisfying break, these newly opened stores have the perfect blend of comfort and indulgence waiting for you. Relax, recharge, and savor the moment—only at SM City Cebu . Mo’ Cookies   - Want a sweet snack to brighten your day? Indulge your cookie cravings at SM City Cebu with the latest sweet treats from The Moment Group . This newest go-to spot serves up ooey-gooey, palm-sized favorites in all the flavors you love—from the classic Chocolate Chip to delightful surprises like the South Cotabato Fudge and Nutella Crinkle . With cookies this good, Mo’ Cookies will definitely have you asking for Mo’! 8Cuts Burgers  - What makes the perfect beef patty? Chuck, rib eye, short rib, sirloin, brisket, hanger, flank—perhaps even oxtail . For your discerning palate, 8Cuts Burgers h...

Shaping Tomorrow: SM and DOST Champion Sustainability

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 Shaping Tomorrow: SM and DOST Champion Sustainability SM Prime Holdings, Inc., through SM Supermalls, in collaboration with the Department of Science and Technology (DOST) and the ARISE Private Sector Alliance for Disaster Resilient Societies, held the inaugural SM Sustainability Expo (SUSTEX 2025) at the SMX Convention Center Aura in Taguig. The two-day event, entitled "Innovation for Environmental Stewardship," brought together over 50 exhibitors, government agency officials, the corporate sector, the international community, and sustainability activists to display cutting-edge solutions that create a greener and more resilient world. Symbolic Opening: “Beat of Sustainability” The Expo began with a ceremonial "Beat of Sustainability," headed by DOST Secretary Renato Solidum and SM Prime Executive Committee Chairman Hans T. Sy, who each hit the Solidrum, a bamboo drum shell manufactured by the DOST - Forest Products Research and Development Institute (FPRDI). They...

HIMBON 2025: The 3 Must-See Highlights of Negros’ Grand Trade Fair

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 HIMBON 2025: The 3 Must-See Highlights of Negros’ Grand Trade Fair Culinary Creations by Rising Negrense Chefs - Two Negrense talents surprised the crowd and took the spotlight at the media premiere of Himbon: The 39th Negros Trade Fair on August 26, 2025—and their names are memorable.  Their gastronomic cuisine was only a sample of what is possible: inventive, world-class, and proudly Negrense! This year, the Negros Trade Fair makes its historic debut at SM Aura—and it’s bringing with it  the flavors, fashion, and flair of Negrense heritage. Here are the main reasons of must experiences for foodies, fashionistas, and lifestyle lovers you don’t want to miss:  #1 Heritage Weaves, Modern Fashion & Accessories  Handwoven Hablon, hand-smocked dresses, and chic tropical fibers reimagined for today’s wardrobe. Paired with striking local jewelry and artisanal accessories, these pieces prove heritage and modernity can walk the runway together. #2 Handcrafted Home F...

SM East Ortigas Unveils a Hub for Food, Art, and Play

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 SM East Ortigas Unveils a Hub for Food, Art, and Play From cosmopolitan snacks and sizzling hot pot to vivid mural backdrops and barkada game evenings, this East-side center caters to all types of hangouts. Foodies, art enthusiasts, and gamers—this new hangout space in the EAST has something for everyone. From Neapolitan pizza and Okinawan steak to billiards tournaments and art-filled corners, the new East Wing at SM City East Ortigas is more than just a gourmet playground; it's also a lively social location.  Whether you're a foodie looking for world flavors, an artist looking for Instagram-worthy backdrops, or a gamer looking for friendly matches at the Game Park, this East-side hotspot combines your interests together in one elegant venue. For the Art Squads: The Glow-Up by Kiefsix Adding to the cool factor.  Kiefsix (Kiefer Indiongco), a Manila-based illustrator and creative director, created large, multicolored murals on bare walls.  His bright, basketball-insp...

Taste the thrill at SM Supermalls’ Food Fest this September

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Taste the thrill at SM Supermalls’ Food Fest this September For Filipinos, food is an experience. It is the laughter shared over steaming bowls of soup, the thrill of discovering bold flavors, and the joy of chasing the latest food craze. This September, SM Supermalls turns up the heat with the Food Fest at SM —a month-long celebration of flavors, fun, and unforgettable moments! With this year’s unbeatable dining deals and fresh food discoveries to vibrant markets, giant foodie installations, live music, regional cuisines , and even a paw-ty for pets, Food Fest at SM definitely serves up something for everyone to savor and celebrate. Get first dibs on the best dining deals From exclusive SMO Swipe Deals to group dining offers from your favorite restaurants, the SM Food Fest promises scrumptious promos that you and your barkada will not want to miss. Whether you are indulging in your comfort food favorites or discovering bold new tastes, a deal is waiting for you! Discover new food tre...