SM at 40: From 88 Malls to a Bold New Future of Retail and Community

   SM at 40: From 88 Malls to a Bold New Future of Retail and Community


by David Ricardo Ferro
Published: 13 September

For 40 years, SM Supermalls has been at the heart of Filipino life—transforming shopping into shared experiences and malls into thriving community spaces. As it celebrates this milestone, SM unveils a bold roadmap that blends tradition, innovation, and sustainability, shaping the future of retail for generations to come.

A Vision for the Next Decade

SM is set to deliver one flagship mall every year from 2026 to 2030, each designed to anchor regional growth and introduce next-generation retail concepts. Alongside these developments, SM is investing over PHP150 billion in 16 major redevelopments and 12 new lifestyle malls, ensuring its portfolio evolves into greener, smarter, and more people-centered destinations by 2030.

Among the highly anticipated projects are SM Sta. Rosa (Yulo) in Nuvali (2026), Harrison Plaza in Manila (2027), SM Malolos in Bulacan (2028), Cavite (2029), and Pasay (2030).

From North EDSA to a Nationwide Presence

Since the opening of SM North EDSA in 1985, SM has transformed the way Filipinos shop, dine, and connect. What started as a single vision is now a network of 88 malls across the country, welcoming millions of visitors weekly and serving as home to thousands of global and local brands.

Anchored on Trust and Shared Success

“From the very beginning, SM was built on trust and relationships,” said Steven T. Tan, President of SM Supermalls. “We only win when our partners win.”

This philosophy of shared success has guided SM through decades of expansion and transformation. As it enters its “New Era,” SM remains committed to creating trusted spaces where communities thrive together.

Next-Generation Malls

Future flagship malls will be more than shopping centers—they will be ecosystems of retail, dining, culture, and community designed to uplift regional economies. At the same time, existing malls are being modernized with open-air promenades, lifestyle hubs, and sustainable features to keep every SM visit fresh and meaningful.

Evolving With You

SM’s transformation is guided by sustainability and innovation. From renewable energy and eco-conscious designs to tenant-led retail formats and personalized leasing, SM continues to adapt to the evolving needs of Filipino families.

“This New Era is not about adding more malls,” Tan emphasized. “It’s about modernizing the malls people already love, reimagining experiences, and ensuring every Filipino has access to world-class malling. Everything we do is all for you.”

40 Years of Gratitude

To celebrate its anniversary, SM is rolling out its biggest shopping celebration yet—over 4,000 exclusive partner-powered deals across all 88 malls nationwide.

“For four decades, you’ve been with us every step of the way, and for that, maraming salamat,” Tan said. “As we move forward, we’ll continue evolving with you and for you. Because at SM, success has always been shared.”

About SM Supermalls
SM Supermalls, one of Southeast Asia’s largest mall developers, operates 88 malls across the Philippines. For 40 years, SM has been a trusted space where diverse lifestyles and generations connect. As it enters a new era, SM continues to redefine malling through sustainability, innovation, and inclusive community experiences.

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